Notes
- The impact our film has on the audience
- Legal issues the film has to address i.e. copyright permissions for sound tracks and music
- Age certificate - BBFC (British Board of Film Classification) and ASA (Advertising Standards Authority)
- Active/ Passive audiences
- Basic knowledge of representation - Men, women, sexuality etc.
- Legal and Ethical - Regulatory Bodies to your film and marketing
a.) the products impact and effect on the audience
Passive and Active Audience
Passive audience - Hypodermic Syringe Model (Theodore Adorno, 1930's) - media has a negative impact. Mass audience believe everything they see/hear. The media inject a passive audience with negative messages and values. Not only watch media products, but are affected and copy what they see. e.g. violence? sexual content? representation? impact/role models? - controversy. Mental stability and mind set of the audience specifically
Active audience - questions what they see, they are able to filter out and adapt to content in the media (David Gauntlett) They see it as a form of entertainment rather than something they would copy.
b.) relevant issues of representation
All representations are mediated (Stuwart Hall, 1980) Mediated - made on purpose
In media products, representations are set up and placed on purpose - stereotypes?
Stereotypes /countertypes (Tessa Perkins 1979) where a stereotype is challenged, not all are false, based on some element of truth. Are mainly negative, but some elements of truth, exaggerated and elaborated.
Women - Laura Mulvey 1975 - countertypes, in my film they are not seen as sexual objects.
Men - Earp and Katz 1999) - "Equation of masculinity with pathological control and violence"
Alvarado (1987) ethnicity 'exotic, dangerous, humorous and pitied.' - this stereotype correct, they speak with an accent, and dress to their religions and country's clothing. But 'pitied' is challenged, the stereotype is false or not shown in the film
All representations are mediated (Stuwart Hall, 1980) Mediated - made on purpose
In media products, representations are set up and placed on purpose - stereotypes?
Stereotypes /countertypes (Tessa Perkins 1979) where a stereotype is challenged, not all are false, based on some element of truth. Are mainly negative, but some elements of truth, exaggerated and elaborated.
Women - Laura Mulvey 1975 - countertypes, in my film they are not seen as sexual objects.
Men - Earp and Katz 1999) - "Equation of masculinity with pathological control and violence"
Alvarado (1987) ethnicity 'exotic, dangerous, humorous and pitied.' - this stereotype correct, they speak with an accent, and dress to their religions and country's clothing. But 'pitied' is challenged, the stereotype is false or not shown in the film
c.) relevant legal and/or ethical issues
Legal - copyright infringement - use content (soundtrack, music) without permission from creator
Consequences - fined, sued - Illegally downloaded
Ethical - Offensive material? Racism, use of language, drug use, sexual references
Sensationalism? Graphic, sensationalises violence and gore
Censored? Re-edit, parts removed, bleeping the swearing and blurring the sex scenes
Legal - copyright infringement - use content (soundtrack, music) without permission from creator
Consequences - fined, sued - Illegally downloaded
Ethical - Offensive material? Racism, use of language, drug use, sexual references
Sensationalism? Graphic, sensationalises violence and gore
Censored? Re-edit, parts removed, bleeping the swearing and blurring the sex scenes
d.) role of relevant regulatory bodies
BBFC and ASA
BBFC and ASA
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