LO3 Task 4 - Notes

Advertising and Promotion - Means marketing the film to create maximum awareness to a specific target audience

Advertising and Promotion

• Posters
• Social Networking
• Television adverts
• Radio
• In connection with other companies, they advertise for them
• Merchandise
• Word of mouth - relying on the hype
• Associated with a brand or company
• YouTube Adverts
• Newspaper and Magazine articles
• Interviews

When marketing a product, in this case a film specifically, there are many ways that it can be advertised and promoted including; posters, social networking, television and youtube adverts, radio broadcasts, with help from other companies (joint ventures), relying on the word of mouth of the public, newspaper and magazine articles and interviews.

Technological Convergence

David Gauntlett (2002) discussed the rise of the Web 2.0

This is the change in the internet being a static, one way form of communication to a two way interactive medium. The new Web 2.0 has become much more accessible to the audience and now is used as a platform to market products and connect socially. With the popularity of social media rising, now nearly everyone has a social media account, whether it is Facebook or Instagram. Due to the hype of the film it will be spread across all the social medias, whether they post a status about it or share the trailer, they are helping contribute to the marketing of your film. Also the audience can help by the word of mouth, they are helping by spreading the word to their friends and family, and they can tell their friends and family etc. even though it isn't as effective as other marketing techniques, it still contributes to the overall success of the film.