Wednesday, 30 September 2015

Adobe Audition Introduction

3 things I have learnt about Adobe Audition:
- You can highlight specific parts of the audio and edit and manipulate that specific part
- The slider at the top allows you to zoom in and out of the audio making it easier to see
- Adobe Audition and Premier are Non-Linear softwares and the files can be arranged in any order

Monday, 28 September 2015

Microphone Testing - TASCAM

From practicing recording my audio I learnt that:
  • Not to keep the microphone too close as then the microphone picks up your breathing and it takes over the speech so you cant understand what is being said
  • Press record twice to start the recording
  • Don't keep too far away as the volume doesn't get picked up as easily
  • Record in quiet setting, like a recording studio as the microphone tends to pick up background noise
  • Don't speak too fast or too slow, normal pace
  • Speak more confidently no pauses or stutters, practice reading before hand
Things I did well:
  • I found it easy to play back my recording and adjust the volume

Voice Recorders



Wednesday, 23 September 2015

LO1 Task 2 - Analysis of Life of Pi

Life of Pi - LO1 Task 2

I have been approached by education wise and have been asked to teach you about the media course, I am now teaching you task two of a four part course. I am analysing Life of Pi in terms of micro elements, purpose, genre, form, style and production.

Purpose

The purpose of the film is to entertain; it does through an interesting storyline, gripping character connection, building suspense and high budget action.  The type of audience is International and produced for the mass, it has reached such countries as America, United Kingdom and Taiwan. The film has been made for commercial gain and to expand their audience, earning them over $609 million in worldwide sales. 

Genre

The genre of my film is classed as Action, Drama and Fantasy. Daniel Chandler defined genre as a 'type of category' and Barry Keith Grant states that 'all genres have sub-genres.' In this case my films sub-genres are action, drama and fantasy. This film can also be classed a hybrid of genres. 

Form

The form of my film is a feature film as it is a rather long film, having duration of 2 hours and 7 minutes. Based on the target audience being a mass and international audience, the film would be distributed on many platforms including; DVD, streamed through Sky Box Office, pirated website and illegally downloaded, downloaded onto a phone or tablet through App Store. It was also distributed to cinemas because it is a mainstream film produced for the mass audience, and also it would have appeared on Sky TV because Sky is one of 20th Century Fox's subsidiaries.  

Style

The style of Life of Pi is modern, although it uses CGI which may mean that it isn't real, although it drives the narrative and allows the film to have verisimilitude. The style of the film is classed as modern because it is set in the 21st Century and is made to appear modern through the era it is set in.

Content and Meaning

Sound

The trailer starts by denoting the diegetic sound of the storm being the rain (00:13) and the waves these are known as Foley Sounds and are created separately using other means but they are natural to the story world and can be heard by the characters and audience. The storm connotes danger and chaos and this relates to the diegesis as the storm kills everyone apart from a few on the ship and leaves him alone with a tiger. It could also connote drowning and death, this also connotes the film genre being action which is shown through the fast pace and chaotic sounds. Next is the Diegetic sound denotes a Zebra panting for breath in the water (00:37), this connotes that the Zebra is drowning and possibly presents the connotation that the rest of the animals will die on the boat, it could also connote a life threatening situation or drowning. This also relates to the narrative style being Orpheus following the loss of something, this is the start of the loss and it is going to be followed through. The effect on the audience is that the story starts to grip them and the enigma/disequilibrium has just begun. On top of all the chaotic sounds there is the protagonist screaming (00:46) as he is launched into the water, this connotes that the character type is dominant but is in a vulnerable situation challenging the stigma. The next diegetic sound denotes a tiger growling (01:22) which could connote danger and chaos again and possibly connote that anyone near the tiger has their life threatened, this also connotes that a new disequilibrium/enigma that needs to be resolved and also links to the narrative style being orpheous and now we follow the protagonists new loss. This is followed by a drastic change in the music briefly connoting the enigma and possibly a more interest. The last diegetic sound is the voice over in the second trailer (00:17), it denotes the protagonist talking about his life story and explaining what has happened, this could denote that the story is very interesting and needs to be told or that the story is complicated and needs explaining, “Let’s see, where to begin”. The subtle tone to his voice connotes that the start of the story is peaceful and calm, being proved when he says “I was born and raised in one of the most beautiful places on Earth”. Connoting this film is going to be both aesthetically beautiful but also emotionally beautiful. The mode of address of which the voice over has been addressing is Parent to child as he talks very confidently but with a soft tone as if trying to explain a story to a child.

 There aren’t many non-diegetic sounds to the trailer, but that is because the film is creating verisimilitude. The first non-diegetic sound denotes some incidental music which is slightly calming and subtle which adds to the subtlety and softness of the voiceover, this could connote that the storm is over and the enigma/disequilibrium has been resolved, the protagonist is safe, it also connotes calmness and peacefulness, this reinforces the genre being partly drama and the narrative style being Orpheous. The last Non-Diegetic sound denotes the sound track being Paradise by Coldplay. This could connote that the film is very aesthetically pleasing and connotes a beautiful view, the lyrics aren’t being played but the up tempo and positive pitch connotes that the disequilibrium/enigma has been solved and the loss is being followed through, relating to the story following the loss of the protagonist being his family and watching him fight to survive. The song is popular as it is in the charts and even though the words aren’t there, everyone will already know the words and will be feeling happiness and hopefulness according to the tempo of the song.

Mise en scene

Mise en scene is a micro-element that is encoded to create meaning and representation. Mise en scene is basically everything within the frame.  This includes; location, costume and makeup, props, colour and lighting and gestures, that reinforce the genre and represent certain themes.

There are two main locations within Life of Pi being his home village and the ocean. The first location denotes his home town being vibrant, peaceful and aesthetically pleasing, but also connotes that the scenery throughout the film will be beautiful. This affects the audience in a positive way and prepares them for a very emotionally evoking story. The fact that the first location is so beautiful, may possibly connote a contrast is to come in the film, to counter act that and catch the audience of guard. The beautiful scenic view also connotes the genre of the film being action, drama and fantasy, usually fantasy and drama having aesthetically pleasing backgrounds and compelling stories. This also links heavily to the narrative style being orpheous (following a loss) the loss is yet to come but all the peace and calmness prepares you for the loss that is to come. The vibrancy and life of all the animals, also represents the life and vibrancy of the characters and the fight that they have in them and their passion for life. When the family is moving half way across the world and transporting their zoo, it heavily connotes that their lives are going to change. The second location is the ocean, most of the film occurs in the ocean. The ocean connotes the freedom that the protagonist wanted; he wanted more control over his life, now he’s got the independence. But the ocean could also connote hopelessness and that his efforts to survive out there are futile. This also heavily links to the narrative style being orpheous this being the loss that is followed, the loss of his family and stability and structure. This represents the genre being partly action, as his fight for survival in the harshness of the ocean will be the action, and the beautiful scenic views will be the drama and fantasy. The sudden change from the protagonist’s home to the vast ocean builds tensions and is able to entrain the audience with more impact.    
  
There aren’t many costumes showcased in this film as for the most part the protagonist is set adrift in the ocean. At the start of the film, the denotation being traditional Indian clothing which are bright and colourful, the connotations being their passion for life and their passion for their religion, this connotes they are dedicated and loving people. This directly links to the protagonist not giving up in even the worst situations. It also links to the genre being drama connoting beautiful and vibrant views. The costumes reflect the diegesis following loss and where the film is set being India at this current point. The males and females at the beginning are wearing similar clothing connoting no differences. But this film contains the stereotypical representation of men and women, with the men being seen as dominant and the women being seen as subordinate. It also shows binary opposition of the two genders, one being seen as more important/powerful than the other. Also later on the film the protagonist wears nothing but a piece of clothing wrapped around him connoting the hopelessness of the situation, it also connotes the survival aspects reinforcing the genre of the film being action. The protagonist being the only character for the most part of the film, apart from tiger but that actually represents the protagonist himself, so generally there is no one to compare him to. The clothing the protagonist wears reflects the diegesis and the verisimilitude of the film. Later on in the film the protagonist is denoted as dehydrated and his skin becomes pale and his skin around his eyes and mouth looks dry and grey, this was added to create verisimilitude.

There aren’t many props used in the film as most of the film is set on a boat stranded in the ocean with scarce supplies. There are a few examples of iconography; this term means items that create stereotypical representations that become well known and recognised. In terms of handheld props there aren’t any at all, but in terms of things and objects being iconic there are some. The first example of iconography denotes the boat that the protagonist is stranded. This connotes the genre being tragedy very well as he is stranded and the boat his only saviour. This also has an effect on the audience, making them feel sympathy for the protagonist; it also connotes a helpless and vulnerable side to him also. It also connotes the narrative style being orpheous following the loss; the boat is a visual example as it actually is the focus of the loss and travels with the protagonist. The boat helps to create the diegesis and verisimilitude. The second iconography is the tiger; the tiger is a very iconic figure which the film revolves around mostly. Later on in the film we realise that the tiger wasn’t actually there and in fact is there to represent the protagonist, so in that respect it is very important to the narrative. The tiger even though is added in through special effects creates verisimilitude and helps create tension and the atmosphere throughout the film. Throughout the film this character is constantly developed as it becomes less hostile and more loving, this creates a positive effect on the audience and allows them to grow to love the character. The tiger also connotes the genre being tragedy and action, as the film follows the tiger’s loss and tragedy but also at the start the hostile aspect connotes the film as action.

Generally the film is denoted as very bright and colourful in terms of lighting and colour. The film encodes mostly high key light, which means bright and represents natural light being the sun. Relating to this film it could represent hope in hopeless situations, representing prayers and miracles which would be needed in this film. The light could also represent the survival aspect and resilience. This reinforces the narrative style being orpheous and connoting that there is always hope even in the worst of circumstances. The bright light and the fact that the protagonist is travelling connotes that he is searching for hope. It could also represent freedom, the freedom he wanted but no he is set adrift in the ocean all alone. There is a specific part in the film where low key light is encoded, during the night time it doesn’t connote hopelessness but it actually connotes optimism, as it is beautiful and inspiring. There aren’t many characters to analyse in Life of Pi; it mainly contains only one character. But his actions and gestures are usually forceful representing that he is having a fight for survival, sometimes his gestures are slow and energy consuming reflecting his situation and the diegesis.

Camera Work

This shot denotes a bird’s eye view camera angle/ high angle connotes subordinance and vulnerability.  Even though in this situation the tiger would have the most power, this shot denotes the protagonist and tiger in similar situations connoting vulnerability, could also connote the possible danger that they both may be in because of the whale. The effect on the audience is that it builds tension and this may also create spectacle for the audience. This shot could also be denoted as an establishing shot, as it sets the diegesis and the scene. This shot also connotes the genre being action and tragedy. Even though there is an imminent danger present the soothing, calm colours connote peace and calmness.

This shot denotes a two shot; this is good at promoting the relationship. These shots are usually used when establishing power roles, being dominant and subordinate, in this case the two characters are equal, even though the tiger would normally being dominant. This is opposing the binary opposition.  This shot connotes the power balance between the two characters, it also builds tension for the audience because of the imminent danger the protagonist is in.

This shot denotes an over the shoulder shot which connotes looking from the protagonist’s perspective. This gives the audience the effect that they are looking through the characters eyes; it connects the audience with the film. This is an example of what is in focus; the protagonist is in focus whereas the background and all the characters are not in focus. This shot is also a crowd shot as it contains more than 3 people. This is an example of the male gaze introduced by Laura Mulvey, which objectifies women as sex objects. This creates the idea that women are subordinate and men are dominant, this idea is further developed when the male character is in focus and all the female characters are not in focus, this creates a binary opposition. This sets the diegesis as it introduces new characters and shows the sort of society that we are in.   
        
Most of the camera movements in this film are the camera moving from side to side to mimic the movements of the boat in the ocean. In this scene the camera movements denotes a panning shot, with a sweeping movement. This recreates the effect that you are seeing through the characters eyes; it can be used to introduce new characters or setting. In this case it is used to introduce a new character by panning up to zooming into their face, denoting a medium close up. This is used to show the detail on a characters phrase and emphasises their facial expressions.

In this scene the camera tilts up and down to establish the scene. This is used to show what the protagonist is looking at, so it allows the audience to interact with the characters. The camera also sways with the rocking of the boat and direction of the wind, to create verisimilitude. The tilting of the camera allows the audience to see the new scene and see all the danger and devastation, this connotes the genre of the film being action and that the narrative stage has reached its disequilibrium. The focus being the boat, the protagonist and the tiger. The shot was in deep depth as everything was in focus.

Editing

SHOT REVERSE SHOT STRUCTURE
TIME CODE – 00:16:34 – 00:17:12

The transitions used are just a cut; it appears as though the transition is invisible. This shot reverse shot structure as well as the invisible makes it seem as though the audience are spectators, the juxtaposition between the two characters creates spectacle for the audience. The shot reverse shot structure connotes a conversation being held, usually between two characters and has a power in balance. In this case the binary opposition is between size and age; the protagonist is seen as the submissive character whereas the other is seen as dominant. The power in balance is shown by the high and low angles, high for the protagonist which makes him seem submissive and vulnerable and low angles for the man to make him seem intimidating and powerful. The shot reverse shot structure is usually used to present a conversation being held between two people, but also to denote the facial expressions and emotions of the characters, this is shown even further by the mid close up shot, and this helps to build tension and spectacle for the audience. This is also good at representing the personalities of the characters and establishing character roles.

CUT AWAYS
TIME CODE – 00:17:15 – 00:21:12

The transitions are called fades, this can also be called an eclipse which indicates a passing amount of time, this allows the audience to tell the difference between a normal cut and the cross cutting between two different locations, it shows the contrast between the two locations. Also the slow fade between the two clips, fades from the protagonist to an older protagonist narrating the story, the slow fade allows the audience to see how the child has developed and how he has developed power now he is older and bigger. The two events coincide and allow the audience to have more understanding, the cut away allow the story to be easily explained throughout. Also it still also the audience to feel as they are spectating and going on the journey with them, the protagonist explains the story to the reporter but it seems as though he is directly talking to the audience. Also it creates spectacle for the audience, because the audience are aware of what is going on and the contrast between the two locations, it allows the audience to become more enthralled in the film. It has also has the effect of allowing the audience to connect with the protagonist and witnessing his development and growth. The cut away connotes that the protagonist has lead a long and meaningful life that now needs explaining. This cut away could connote Carl Rodgers theory of the “Ideal Self” and “Ideal Partner”, in this particular case it would be ideal self, as the older protagonist is more of a role model to the younger protagonist, even though he isn’t aware, it could connote that he wishes to be older and be more respected. The two medium close ups denotes the similarities between the two characters but also how the character has developed.

EYELINE MATCH
TIME CODE – 00:22:22 – 00:23:20

The transition denoted is almost instantaneous, making it seem invisible. This has the effect on the audience yet again that the audience are spectating and are a part of the film. This as well as the action packed scene creates spectacle for the audience. At the start of the clip, the camera tilts upwards, establishing the characters involved in the scene and setting the scene, this also establishes the diegesis and narrative. The thing that the protagonist is viewing is the tiger approaching him; it then cuts to a mid-close up of the characters to highlight their facial expressions and emotions. The younger child is not scared or intimidated and is almost excited whereas the older brother is terrified and runs away. This connotes a binary opposition, the older brother should have more power and be more dominant and the younger brother should have less power and be more submissive, but as seen as the younger brother is fearless, it opposes the stereotypes, this theory was introduced by Claude Levis Strauss. Another theory also applies to this scene, the theory is about narrative structures, which means this would be the disequilibrium or the enigma, and this was introduced by Todorov. This disequilibrium is a shift in the balance indicating something is going wrong, at the end of the scene when the father approaches and pulls the child away, the enigma is resolved and the equilibrium is balanced. This disequilibrium creates spectacle for the audience. Eyeline match is perfect for presenting facial expressions and important events.

Pre-Production

Pre-production in terms of the film Life of Pi, this is the first part of the three stages in the Film Production Process, including all the planning, this entails; storyboards, writing the script, the casting and crew, audience research, assets, work plans, concepts, software's, location scouting and budget and legislation. In this case, the location wouldn't necessarily be needed to be scouted because most of the locations such as the ocean and the islands were produced using green screen and special effects. Casting for the film would be a key part of this stage, as in this film there are only a small amount of significant characters, therefore these actors would need to be carefully chosen to suit these characters and capture their personalities and emotions.

Production

The second stage of the Film Production Process is production, this entails essentially the filming of the scenes; this involves the directing, acquiring any assets likes props, sets and costumes. Props are not a significant part in this film, there are hardly any hand held props to hold, the real iconography is shown through iconic characters such as the tiger and survival objects such as the boat. The filming of the scenes would mainly consist of the characters being in front of a green screen and the background and sets would be edited in through post-production. Other parts of production are pyrotechnics, lighting by the director of photography, Chroma key, acting and recording audio. Lighting is a key aspect in this film as it helps build the narrative and the diegesis, it also helps set certain moods and themes. Pyrotechnics isn't as key in this film as there aren't any fires or explosions. Chroma Key is a key feature in this film; it’s how they tiger was produced and edited in and how most of the settings were produced.

Post-Production

The last stage involves post-production, which includes the editing. This can be anything from editing the footage, to editing the sound if it is too loud or too quiet and also gives you a chance to add any music. This would be the stage where you would add Chroma key, computer generated imagery and special effects. Transitions are also another key feature that would be added in, for example; dissolve, fade and jump cut. Green screens and special effects are a key part of this film as it helps create verisimilitude and helps set the narrative and diegesis, by creating the scenery and one of the protagonists. Also transitions are a key part of this film, they help set the mood and create tension and help enthral the audience and make them feel like spectators.

Sunday, 20 September 2015

Screen Recording using Premier





Things I learnt about Adobe Premier:

-The Play Head is used to control at which point the video is at, whether that is to fast-forward, rewind or edit

-Further editing settings can be found under Effect Controls, e.g. Black and White

-The Program Monitor is where the video will be previewed, it will play from wherever the Play Head is on the timeline

-The timeline is where videos, audio and special effects are added. Any of these titles can be renamed. On the far left of the timeline is the tools pallet and on the far right the audio bar.

-The Project bin is where all the imported footage will go, as well as sequences. This is also where the effect categories are.

Wednesday, 16 September 2015

Pier Assessment for my LO1 Task 1 - Script so far

Assessor's Name is Charlotte Bridgens

Have they completed all the 5 headings? Yes

Key Terms that I am going to be making sure that Bradley has in their script are:
  • Conglomerate
  • Subsidiaries
  • Produce, Distribute and Exchange
  • Cross Media Ownership
  • Audience
  • Parent Company
  • Film Production Cycle
  • Film Production Process
  • Vertical Integration
  • Horizontal Integration
  • Affiliates
  • Synergy
  • Joint Venture
I have been approached by Education Wise and I am here to help you learn about the Level 3 media course and all that comes with it, whether it is media products or ethical, legal and regulatory issues. I chose to teach you about 20th century fox which is an example of a conglomerate.

Ownership


There are two sides to Ownership in media companies, Conglomerates and Independent Companies. I am going to teach you about Conglomerates. Now one of the most well-known conglomerates is 20th Century Fox.  Rupert Murdock owns 20th Century Fox and News Corp; this is an example of cross media ownership. This term means a company that can make more than one type of media by owning companies that are different types of media.  A conglomerate is a company that is made up of different companies, these are called subsidiaries. Not all subsidiaries are the same size. Think about it like this, a conglomerate is a piece of pie and each slice is a subsidiary, now not all the pie slices have to be the same size, one slice could be half of the pie, for example. Conglomerate are normally big companies out to make money and are very successful as it is easier for them to cross promote their products, through their subsidiaries having different fields of knowledge in the media industry. For example, when James Bond was released produced by a company owned by Sony. Sony specialise in all different kinds of media products; video games are produced for the PlayStation, they produce media products such as headphones and televisions, they also worked with Ericson, to make the Sony Ericson phone. All these different companies all owned by Sony are helpful when trying to broadcast a new product, through the use of commercialising. 

Another example of cross media ownership is BBC as they work with TV, Radio and online. BBC also are a public service broadcaster, they are funded by the public and are TV license free.  There is an aspect that is very important for independent companies as otherwise they would have to do all these things by themselves with no help, this isn’t as important for conglomerates but still important. This aspect is called a Joint Venture and essentially means a company works with other companies to produce, distribute and edit.  20th Century Fox have worked with dream works, this helps even larger companies to widen their audience even further and become more successful.
Operating Models *

I am now going to teach you about Operating Models. There are two sides to operating models, Horizontal Integration and Vertical Integration. Horizontal Integration is the way that subsidiaries of a conglomerate, a parent company and joint ventures work together to promote a product. A parent company is two companies working together, one being a conglomerate and the other being a subsidiary, an example of this would be Warp Records and Warp Films. A joint venture however is two outside companies, that aren’t connected in any way working together to also promote their product, an example of this would be 20th Century Fox and DreamWorks. Together 20th Century Fox and dream works created such films as “Road to Perdition”, “The Croods”, “Turbo” and “Penguins of Madagascar.” Another example of a Joint Venture is 20th Century Fox and Lucas Films. Horizontal Integration and Vertical Integration both achieve synergy, which is being achieved because of cross promotion across different platforms.  With Vertical integration a company is able to control PDE – which represents the Film Production Cycle, made up of the Production, Distribution and Exchange. This is something that Independent companies cannot do, as the only thing they can do themselves is Produce, they would have to have a joint venture with a company or companies that can Distribute and exchange for them. So vertical integration only applies to conglomerates as they have more power over their production cycle as they have subsidiaries for cross promotion.

Now were going to look at the Film Production Process in detail. Horizontal Integration is the different platforms that the media can be spread across; being TV, Radio, Film/Cinema, Games/Electronics, Online on websites and Newspapers. The Vertical Integration is as I’ve previously mentioned the PDE. Production is the making of the media; Distributing is the distribution on different platforms, being TV, Cinema and an online, and an example being Netflix. The distribution phase also involves Advertising and Marketing, which is a very important step in promoting the product. Then the last stage being Exchange, which the product is being exchanged for money and the audiences receives the product, whether they consume it, watch it or play it. Now let’s look at 20th Century Fox in terms of Horizontal Integration. 20th Century Fox’s products are promoted by all different platforms, being Fox TV, Star and Sky for the television platform, Talk Radio for Radio, Fox Home Entertainment for DVD/Blu-ray and The Sun for Newspapers. Even though these are a few examples, it gives you an insight into how products are cross promoted. Vertical Integration in terms of 20th Century Fox produces, distributes and owns subsidiaries that allow the audience to consume their products. As I’ve previously said, Independent Companies struggles to distribute and exchange and can therefore only produce.

I am now going to explain to you the Film Production Process, which means the ways in which the company controls the three main stages. 20th Century Fox will go through these steps to produce a viable product. The first stage is Pre Production, which includes all the planning. This has to be done before the movie can be produced. This entails;, Story boards, script, the casting and crew, audience research, assets, work plan, concepts, software, location scouting, budget and legislation which involves the age certificates and censorship. This is a key part of the Film production process, as without planning and preparation, films wouldn’t be as thought out and as presentable as they are. The second stage is basically the filming of the scenes and all that comes with it; involving the directing, acquiring any assets like props, sets and costumes. Now a very important part of this stage is prosthetics and animatronics, depending on the genre of the film. Other parts of the production are pyrotechnics, lighting by the director of photography, Chroma key and acting and recording audio. Chroma key is the green/ blue screen, these colours are used because they are the easiest to work with when editing. The last stage involves the Post Production, which includes editing. This can be anything from editing the footage, to editing in the sound if it is too loud or too quiet and also gives you a chance to add any music. This would be the stage where you would add Chroma Key, Computer Generated Imagery and Special Effects. Transitions are another key feature that would be added in, for example; dissolve, fade and jump cut.
Products

20th Century Fox and its subsidiaries produce a lot of different products. The term production means what the company produces, the main product or products that the media institution make. Rupert Murdock owns News Corp as well as 20th Century Fox; this allows him to advertise on a whole different platform, which is cross promotion.  The reason why 20th Century Fox is so successful is because they cater to the mass audience and produce products that are main stream rather than niche. As they cater for a wide audience they have made popular films such as “The Simpsons Movie” which can enjoyed by all. Sky is a subsidiary of 20th Century Fox; they specialise in lots of medias, they offer broadband and television, they produce mainstream content for the mass audience. 20th Century Fox’s subsidiaries allow the company to produce a wide range of products, which can reach out to all the different age ranges and genres, this widens their fan base. National Geographic is a subsidiary of 20th Century Fox and creates survival and documentary shows, such as “Explorer” and “Live Free or Die.”

An example of a subsidiary that allows 20th Century Fox to provide for the niche audience is Star TV which caters for the Pan Asian audience. Fox Digital Entertainment produce games for phones, e.g. X Men – Cerebro and Chipwrecked – Chipmunk colouring. Especially the second app they have produced allows them to reach out to the younger audience. Even though 20th Century Fox generally produce main stream products that appeal to a mass audience, they also produce specific products that appeal to the niche audiences. Blue Sky Studios has been owned by 20th Century Fox since 1997 and produced Ice Age and Rio being their most successful films. Own Talk Radio is an example of Cross media ownership, as it allows 20th Century Fox to produce a wider range of media platforms, it specifies in political discussions and pranks which even though are a niche audience within themselves, when put together appeal to a wider audience. 20th Century Fox have produced a lot of successful films, the highest grossing of which are; Avatar, Titanic and Star Wars I – The Phantom Menace. 20th Century Fox produce a wide variation of genres to appeal to the mass, including; Ice Age, Titanic, Star Wars, Modern Family, Alien, which are classified as; family, tragedy, sci-fi, comedy and horror. They also own Fox Broadcasting Company which has produced such shows as Gotham, Empire and Bobs Burgers. The main media platform that 20th Century Fox specialise in is films and TV shows, but they overall specialise in a wide range of media platforms, which is an example of cross media ownership. 20th Century Fox provides for the mass but also for the niche audiences, he produces main stream films mainly but also has branched out to produce niche films.
Market Position
I am now going to explain to you 20th Century Fox in terms of Market Position. The term Market Position means how successful a company is in their field. This can be determined in many different ways; gross profit margin, shares and influence in the stock market, most successful product and the income it brought in, the success of its subsidiaries, global recognition and what sets them apart from other companies like them. We are first going to look at their yearly revenue, as you can clearly see their profit is increasing each year, adding to their success. This year they have made $28.99 

Billion in revenue alone. 20th Century Fox’s highest grossing films are Avatar, Titanic and Star Wars Episode I: The Phantom Menace. Avatar bringing in $760,507,625, equating to 1.83% of 20th Century Fox’s revenue alone in 2009. 20th Century are an international company located all around the world, they are based in; US, Latin America, and Europe, hence the name 20th Century Fox International. The films they produce have helped them over the years to become the successful company that they are, specialising in family films/ main stream for the mass audience and also producing unorthodox films for the niche audience to yet still widen their audience. They are set apart from other companies like them because they are more diverse; as Disney specifically produces kids films, 20th Century Fox have broadened their range and therefore appeal to a wider audience, for example; Sci-Fi, Action, Thriller, Horror, Family, Romantic Comedies, Tragedy etc.

You can also tell how successful a company is by the success of their joint ventures, 20th Century Fox have worked with Dream Works which in itself is a very successful company, an example of a film they produced together would be “The Croods” producing $187,168,425 gross profit. Also another indicator of successful a company is the success of some of its subsidiary’s; Blue Sky Studios and Regency Enterprises. Blue Sky Studios highest grossing film is the Ice Age series, specifically Ice Age: Dawn of the Dinosaurs bringing in gross profit of $196,573,705, with the previous Ice Ages following closely behind. Blue Sky Studios was founded in 1987 by Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, Chris Wedge and Eugene Troubetzkoy. The company was later bought by 20th Century Fox in 1997, then releasing its first and most successful series of films being Ice Age in 2002. Regency Enterprises has produced some very successful films being; In Time, Gone Girl, 12 Years a Slave. As you can see they specialise in a wide range of genres including; Action, Thriller, Suspense and History. 

Competitors


Disney and 20th Century Fox are competitors because they produce some of the same content, they both produce films aimed at children and families. Since the market for this area is so crowded, it’s so crucial for companies to stand out and be unique, but also produce for the mass audience and produce mainstream content. Disney's highest grossing film is The Avengers; producing a gross profit of $623,357,910 which is just under 20th Century Fox’s highest grossing film bringing in a gross profit of $760,507,625. Disney have produced some very successful films such as; The Little Mermaid, Hercules, Aladdin and Jungle Book. They also have a whole series specifically for Disney princesses which will have a firm grasp on a specific audience.  Like 20th Century Fox, Disney is available across a lot of media platforms, such as; Television, Films, Games and Electronics and Online. Even though 20th Century Fox has varied them across the different media subsidiaries, they don’t have a lot of attention into the games industry, which is where Disney rivals them. All the different competitors are competitors because they are just as successful as their rivals and they are trying to reach out the same audiences, they are generally trying to outdo each other. While 20th Century Fox try and be diverse and associate themselves with many media platforms, companies like CBS and NBC specialise specifically in Television and are able to put more time and effort into one platform. 20th Century Fox stands out from all their different competitors because they are iconic and are always associated with films. As well as industrialising the News platform, as Fox News is one of the most dominant news broadcasting shows. Whereas other competitors like Lions Gate don’t own any media across the news platform. Compared to other companies 20th Century Fox is able to be so diverse with its content, because of its many subsidiary’s specialising in specific media platforms, this is why 20th Century Fox is able to stand out from the other rival companies. Like 20th Century Fox, Lions Gate own many different subsidiary’s, but focusing on specifically television and films.



















Competitors

Synonyms for Competitors
-Rivals
-Opposition
-Adversaries
-Challenger
-Contestant
-Participant
-Enemies
-Competition
-Standings

Monday, 14 September 2015

Market Position LO1

Market Position means how successful the company is in their field.

Three things I could research about my chosen company to evidence their market position:

- Gross Profit Margin - Profit a year (figures and statistics)
- How well known they are in their field e.g. publicity and advertisement/ Promoted  - Audience
- Employment Rate
- Most Successful Film/Product income / profit has made
- How many other successful companies its worked with (Collaborations)
- Shares and influence they hold in the market
- Stock Market
- Success of Subsidiaries
- How successful were the joint ventures they took part in
- Global Recognition - Mass Audience located around the globe
- Revenue of the Company - IMDB, Box Office, Company's Website, Wikipedia
- James Bond 2M Profit
- What products they specialise in - target audience, genre (Look at Certificate and Genre)
- Successful Nationally or Internationally? - Why?
- How are they different to other company's like them? What sets them apart? - Universal, Disney
- Draw a timeline to show the progression of the company from start to finish

Wednesday, 9 September 2015

Lesson 2: Unit 1: Starter Results

We started the lesson off by doing a starter test. I got 7/10


LO1 - Script one: Ownership, operating model, products, market position, competitors

I have been approached by Education Wise and I am here to help you learn about the Level 3 media course and all that comes with it, whether it is media products or ethical, legal and regulatory issues. I chose to teach you about 20th century fox which is an example of a conglomerate.

Ownership


There are two sides to ownership in media companies, Conglomerates and Independent Companies. I am going to teach you about Conglomerates. Now one of the most well-known conglomerates is 20th Century Fox.  Rupert Murdoch owns 20th Century Fox and News Corp; this is an example of cross media ownership. This term means a company that can make more than one type of media by owning companies that are different types of media.  A conglomerate is a company that is made up of different companies, these are called subsidiaries. Not all subsidiaries are the same size. Think about it like this, a conglomerate is a piece of pie and each slice is a subsidiary, now not all the pie slices have to be the same size, one slice could be half of the pie, for example. Conglomerate are normally big companies out to make money and are very successful as it is easier for them to cross promote their products, through their subsidiaries having different fields of knowledge in the media industry. For example, when James Bond was released produced by a company owned by Sony. Sony specialise in all different kinds of media products; video games are produced for the PlayStation, they produce media products such as headphones and televisions, they also owned with Ericson, to make the Sony Ericson phone. All these different companies all owned by Sony are helpful when trying to broadcast a new product, through the use of commercialising. 

Another example of cross media ownership is BBC as they work with TV, Radio and online. BBC also are a public service broadcaster, they are funded by the public and are TV license free.  There is an aspect that is very important for independent companies as otherwise they would have to do all these things by themselves with no help, this isn’t as important for conglomerates but still important. This aspect is called a Joint Venture and essentially means a company works with other companies to produce or distribute or  exchange.  20th Century Fox have worked with Dream Works, this helps even larger companies to widen their audience even further and become more successful.
Operating Models

I am now going to teach you about Operating Models. There are two sides to operating models, Horizontal Integration and Vertical Integration. Horizontal Integration is the way that subsidiaries of a conglomerate, a parent company and joint ventures work together to promote a product. A parent company is two companies working together, an example of this would be Warp Records and Warp Films. A joint venture however is two outside companies, that aren’t connected in any way working together to also promote their product, an example of this would be 20th Century Fox and DreamWorks. Together 20th Century Fox and Dream Works created such films as “Road to Perdition”, “The Croods”, “Turbo” and “Penguins of Madagascar.” Another example of a Joint Venture is 20th Century Fox and Lucas Films. Horizontal Integration and Vertical Integration both achieve synergy, which is being achieved because of cross promotion across different platforms.  With Vertical integration a company is able to control PDE – which represents the Film Production Cycle, made up of the Production, Distribution and Exchange. This is something that Independent companies cannot do, as the only thing they can do themselves is Produce, they would have to have a joint venture with a company or companies that can Distribute and exchange for them. This is because Independent Companies do not have Vertical Integration or subsidiaries. So vertical integration only applies to conglomerates as they have more power over their production cycle as they have subsidiaries for cross promotion.

Now were going to look at the Film Production Process in detail. Horizontal Integration is the different platforms that the media can be spread across; being TV, Radio, Film/Cinema, Games/Electronics, Online on websites and Newspapers. The Vertical Integration is as I’ve previously mentioned the PDE. Production is the making of the media; Distributing is the distribution on different platforms, being TV, Cinema and an online, and an example being Netflix. The distribution phase also involves Advertising and Marketing, which is a very important step in promoting the product. Then the last stage being Exchange, which the product is being exchanged for money and the audiences receives the product, whether they consume it, watch it or play it. Now let’s look at 20th Century Fox in terms of Horizontal Integration. 21st Century Fox’s products are promoted by all different platforms, being Fox TV, Star and Sky for the television platform, Talk Radio for Radio, Fox Home Entertainment for DVD/Blu-ray and The Sun for Newspapers; these are all owned by 21st Century Fox. Even though these are a few examples, it gives you an insight into how products are cross promoted. Vertical Integration in terms of 20th Century Fox produces, distributes and owns subsidiaries that allow the audience to consume their products. As I’ve previously said, Independent Companies struggles to distribute and exchange and can therefore only produce.

I am now going to explain to you the Film Production Process, which means the ways in which the company controls the three main stages. 20th Century Fox will go through these steps to produce a viable product. The first stage is Pre Production, which includes all the planning. This has to be done before the movie can be produced. This entails;, Story boards, script, the casting and crew, audience research, assets, work plan, concepts, software, location scouting, budget and legislation which involves the age certificates and censorship. This is a key part of the Film production process, as without planning and preparation, films wouldn’t be as thought out and as presentable as they are. The second stage is basically the filming of the scenes and all that comes with it; involving the directing, acquiring any assets like props, sets and costumes. Now a very important part of this stage is prosthetics and animatronics, depending on the genre of the film. Other parts of the production are pyrotechnics, lighting by the director of photography, Chroma key and acting and recording audio. Chroma key is the green/ blue screen, these colours are used because they are the easiest to work with when editing. The last stage involves the Post Production, which includes editing. This can be anything from editing the footage, to editing in the sound if it is too loud or too quiet and also gives you a chance to add any music. This would be the stage where you would add Chroma Key, Computer Generated Imagery and Special Effects. Transitions are another key feature that would be added in, for example; dissolve, fade and jump cut.
Products

20th Century Fox and its subsidiaries produce a lot of different products. The term production means what the company produces, the main product or products that the media institution make. Rupert Murdock owns News Corp as well as 20th Century Fox; this allows him to advertise on a whole different platform, which is cross promotion.  The reason why 20th Century Fox is so successful is because they cater to the mass audience and produce products that are main stream rather than niche. As they cater for a wide audience they have made popular films such as “The Simpsons Movie” which can enjoyed by all. Sky is a subsidiary of 20th Century Fox; they specialise in lots of medias, they offer broadband and television, they produce mainstream content for the mass audience. 20th Century Fox’s subsidiaries allow the company to produce a wide range of products, which can reach out to all the different age ranges and genres, this widens their fan base. National Geographic is a subsidiary of 21st Century Fox and creates survival and documentary shows, such as “Explorer” and “Live Free or Die.”

An example of a subsidiary that allows 21st Century Fox to provide for the niche audience is Star TV which caters for the Pan Asian audience. Fox Digital Entertainment produce games for phones, e.g. X Men – Cerebro and Chipwrecked – Chipmunk colouring. Especially the second app they have produced allows them to reach out to the younger audience. Even though 21st Century Fox generally produce main stream products that appeal to a mass audience, they also produce specific products that appeal to the niche audiences. Blue Sky Studios has been owned by 20th Century Fox since 1997 and produced Ice Age and Rio being their most successful films. Own Talk Radio is an example of Cross media ownership, as it allows 21st Century Fox to produce a wider range of media platforms, it specifies in political discussions and pranks which even though are a niche audience within themselves, when put together appeal to a wider audience. 20th Century Fox have produced a lot of successful films, the highest grossing of which are; Avatar, Titanic and Star Wars I – The Phantom Menace. 20th Century Fox produce a wide variation of genres to appeal to the mass, including; Ice Age, Titanic, Star Wars, Modern Family, Alien, which are classified as; family, tragedy, sci-fi, comedy and horror. They also own Fox Broadcasting Company which has produced such shows as Gotham, Empire and Bobs Burgers. The main media platform that 20th Century Fox specialise in is films and TV shows, but they overall specialise in a wide range of film genres, which is an example of cross media ownership for 21st Century Fox. 20th Century Fox provides for the mass but also for the niche audiences, they produces main stream films mainly but also has branched out to produce niche films.
Market Position
I am now going to explain to you 20th Century Fox in terms of Market Position. The term Market Position means how successful a company is in their field. This can be determined in many different ways; gross profit margin, shares and influence in the stock market, most successful product and the income it brought in, the success of its subsidiaries, global recognition and what sets them apart from other companies like them. We are first going to look at their yearly revenue, as you can clearly see their profit is increasing each year, adding to their success. This year they have made $28.99 

Billion in revenue alone. 20th Century Fox’s highest grossing films are Avatar, Titanic and Star Wars Episode I: The Phantom Menace. Avatar bringing in $760,507,625, equating to 1.83% of 20th Century Fox’s revenue alone in 2009. 20th Century are an international company located all around the world, they are based in; US, Latin America, and Europe, hence the name 20th Century Fox International. The films they produce have helped them over the years to become the successful company that they are, specialising in family films/ main stream for the mass audience and also producing unorthodox films for the niche audience to yet still widen their audience. They are set apart from other companies like them because they are more diverse; as Disney specifically produces kids films, 20th Century Fox have broadened their range and therefore appeal to a wider audience, for example; sci-fi, action, thriller, horror, family, romantic comedies, tragedy etc.

You can also tell how successful a company is by the success of their joint ventures, 20th Century Fox have worked with Dream Works which in itself is a very successful company, an example of a film they produced together would be “The Croods” producing $187,168,425 gross profit. Also another indicator of successful a company is the success of some of its subsidiary’s; Blue Sky Studios and Regency Enterprises. Blue Sky Studios highest grossing film is the Ice Age series, specifically Ice Age: Dawn of the Dinosaurs bringing in gross profit of $196,573,705, with the previous Ice Ages following closely behind. Blue Sky Studios was founded in 1987 by Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, Chris Wedge and Eugene Troubetzkoy. The company was later bought by 20th Century Fox in 1997, then releasing its first and most successful series of films being Ice Age in 2002. Regency Enterprises has produced some very successful films being; In Time, Gone Girl, 12 Years a Slave. As you can see they specialise in a wide range of genres including; Action, Thriller, Suspense and History. 

Competitors


Disney and 20th Century Fox are competitors because they produce some of the same content, they both produce films aimed at children and families. Since the market for this area is so crowded, it’s so crucial for companies to stand out and be unique, but also produce for the mass audience and produce mainstream content. Disney's highest grossing film is The Avengers; producing a gross profit of $623,357,910 which is just under 20th Century Fox’s highest grossing film bringing in a gross profit of $760,507,625. Disney have produced some very successful films such as; The Little Mermaid, Hercules, Aladdin and Jungle Book. They also have a whole series specifically for Disney princesses which will have a firm grasp on a specific audience.  Like 20th Century Fox, Disney is available across a lot of media platforms, such as; Television, Films, Games and Electronics and Online. Even though 20th Century Fox has varied them across the different media subsidiaries, they don’t have a lot of attention into the games industry, which is where Disney rivals them. All the different competitors are competitors because they are just as successful as their rivals and they are trying to reach out the same audiences, they are generally trying to outdo each other. While 20th Century Fox try and be diverse and associate themselves with many media platforms, companies like CBS and NBC specialise specifically in Television and are able to put more time and effort into one platform. 20th Century Fox stands out from all their different competitors because they are iconic and are always associated with films. As well as dominating the News platform, as 21st Century Fox is one of the most dominant news broadcasting shows. Whereas other competitors like Lions Gate don’t own any media across the news platform. Compared to other companies 20th Century Fox is able to be so diverse with its content, because of its many subsidiary’s specialising in specific media platforms, this is why 20th Century Fox is able to stand out from the other rival companies. Like 20th Century Fox, Lions Gate own many different subsidiary’s, but focusing on specifically television and films.