Monday, 14 September 2015

Market Position LO1

Market Position means how successful the company is in their field.

Three things I could research about my chosen company to evidence their market position:

- Gross Profit Margin - Profit a year (figures and statistics)
- How well known they are in their field e.g. publicity and advertisement/ Promoted  - Audience
- Employment Rate
- Most Successful Film/Product income / profit has made
- How many other successful companies its worked with (Collaborations)
- Shares and influence they hold in the market
- Stock Market
- Success of Subsidiaries
- How successful were the joint ventures they took part in
- Global Recognition - Mass Audience located around the globe
- Revenue of the Company - IMDB, Box Office, Company's Website, Wikipedia
- James Bond 2M Profit
- What products they specialise in - target audience, genre (Look at Certificate and Genre)
- Successful Nationally or Internationally? - Why?
- How are they different to other company's like them? What sets them apart? - Universal, Disney
- Draw a timeline to show the progression of the company from start to finish

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